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From Biology to Billions: Meet the Tennis Powerhouse Shaking Up the USTA!
Kirsten Corio’s Wild Ride: From Lab Coats to Center Court!
In a shocking twist of fate, Kirsten Corio went from studying biology to reigning over the commercial empire of the United States Tennis Association (USTA)! How did this former aspiring vet transform into the CEO of a $500 million revenue-generating machine? Buckle up!
USTA’s Revenue Queen: $500 Million and Counting!
As the Chief Commercial Officer for the USTA, Corio oversees the massive juggernaut that is U.S. Open operations. That’s right—she leads the charge in ticket sales, hospitality, media rights, sponsorships, and more! This powerhouse doesn’t just play the game; she’s redefining it!
Non-Stop Action: U.S. Open Madness!
What’s a day like for Corio? It’s a frenzy of strategy and execution, crammed into just three electrifying weeks of the U.S. Open! Forget a gradual basketball season; this is a sprint to the finish where she monitors ticket sales and enhances the fan experience every second of the day. It’s a whirlwind of business meetings, client hosting, and benchmarking against sports giants!
Transitioning from NBA to USTA: A Game-Changer!
After 14 years making waves in the NBA, the jump to the USTA was a colossal shift! Imagine going from 70,000 adrenaline-fueled fans every day to the calm of an office—yikes! But Corio seized the chance to put her stamp on the tennis world, embracing the high stakes and making decisions that matter!
Mentorship Magic: The Secret Sauce to Success!
With extraordinary mentors like CEO Stacey Allaster by her side, Corio has learned the ropes of empathetic leadership. “Pressure is a privilege,” they say, and this powerful mantra has fueled her rise. Allaster’s kind-hearted yet challenging style inspires Corio to reach for the stars!
Networking Nuggets: Build Those Bridges!
Corio’s wisdom? Be open! You never know who you might connect with—today’s turn of events could lead to tomorrow’s job or lifelong friendship. Her mantra: Keep connections strong and bridges intact, and watch opportunities flow!
Unorthodox Journey: From Biology to the Big Leagues!
Corio’s path to the top is anything but ordinary! She loved science and dreamed of being a vet, but fate led her to a consulting gig that launched her into the ever-exciting sports business. Her message to aspiring industry professionals? Stay open to possibilities; you never know what incredible opportunities await!
In an industry where only the bold thrive, Kirsten Corio is a dazzling vision of grit and determination leading the charge in tennis! Is her success a sign of what’s possible for all aspiring leaders? You bet it is!
photo credit: fortune.com
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