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From Futon to Fortune: How a Struggling Couple Turned Brew into Billions!
College Grads Struggling? Meet the Duo Who Brewed Up a Success Story!
Forget your boring 9-to-5! Audrey Finocchiaro and her then-boyfriend, Sam Lancaster, took a leap of faith that would change their lives forever! After graduating a decade ago, they faced harsh reality—no money, no job prospects—just dreams brewing in their hearts, while crashing on a futon at her parents’ place.
The Wild Coffee Cart That Took Rhode Island by Storm!
In a daring move, the couple maxed out their credit cards and transformed scrap wood from Audrey’s parents’ basement into a glorified box—the first Nitro Cart! Imagine them crammed in the back of a Subaru Outback, rolling into Providence with nothing but a dream and a nitrogen-infused cold brew! They parked their makeshift cart everywhere—streets, events—grinding away for hours, raking in a measly $20 to $60 a day.
Eureka Moment: A College Goldmine!
Just when they were ready to throw in the towel, a lightbulb moment struck! They hadn’t yet hit up Brown University! As college kids flooded the campus, they struck gold—earning a staggering $600 in a day! “I’ll never forget that moment!” Audrey recalls. This was the magic they needed!
Social Media Stardom: Going Viral!
From parking lot to social media heights, the Nitro Cart quickly transformed into The Nitro Bar, amassing 500,000 followers on TikTok and thousands more on Instagram! Their cold brew became the talk of the town.
Investors Came Knocking—Did They Answer? You Bet!
It was only a matter of time before their booming business caught the eye of investors! In spring 2017, a chance meeting at a farmers’ market changed everything. Investors offered funding, leading to projections that sent shockwaves through the coffee scene! They needed $150,000, and BAM! The money appeared overnight!
From Cold Brew to Big Bucks: The Multimillion-Dollar Empire!
Within no time, they established a production facility and plunged into wholesale. The Nitro Bar is today a powerhouse—generating a whopping $4.5 million a year and employing 80 people across three storefronts!
TikTok Magic: A Coffee Cart to Cash Cow!
Social media drove their meteoric rise, but it wasn’t easy! “We tried EVERYTHING!” says Finocchiaro. It was a relentless journey to find what clicked, but the payoff is real!
The Nitro Bar: The Coffee Empire That Keeps on Growing!
Focused on creativity, the Nitro Bar now boasts its cold brew on tap at over 50 locations! From blueberry banana lattes to secret coffee hacks, their engaging social media is a masterclass in building a brand that sells itself.
Cut Out The Naysayers: Invest in YOU!
Finocchiaro’s advice to aspiring entrepreneurs? “Ignore the boomers!” Skeptics and doubters need not apply! Bet on yourself and watch the magic happen!
Ready for your own success story? If a coffee cart can change lives, what’s stopping you? The Nitro Bar proves it’s never too late to brew your dreams into reality!
photo credit: fortune.com
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