Altria’s Shocking Shift: Smoke-Free Dreams or a Failing Gamble?

Altria's Shocking Shift: Smoke-Free Dreams or a Failing Gamble?


Altria Soars! SHOCKING Earnings Surprise Signals Major Shift!

Altria Group Inc. (NYSE: MO) Announces EPIC 26% Stock Surge โ€“ Whatโ€™s Their Secret?

In a mind-blowing turn of events, Altria Group’s shares skyrocketed over 1% this past Friday, adding to a jaw-dropping 26% climb over the last year! This tobacco titan is making waves after releasing fourth-quarter earnings that crushed all expectations!

Q4 Earnings WOW Factor Revealed!

Brace yourselves! Altria reported a colossal revenue of $5.9 billion in Q4 2024, holding steady despite intense challenges in its smokeable products sector. Even more jaw-dropping? Adjusted earnings per share soared over 9% to $1.29, leaving analysts stunned and cheering!

NJOY and on! Ignite Smoke-Free Revolution!

Hold on tight as Altria’s smoke-free division is on FIRE! Fueled by the red-hot demand for NJOY e-vapor products and on! nicotine pouches, shipment volumes exploded! NJOY cunningly ramped up consumables shipments over 15% YoY to a staggering 12.8 million units! And if that wasnโ€™t enough, device shipments jumped over 22% to 1.1 million!

But there’s a sinister force lurking in the shadows… Altria revealed that a whopping 60% of the e-vapor market is STUFFED with illicit products! This rampant black market threatens to derail the companyโ€™s booming smoke-free success!

Oral Tobacco Takes the Spotlight!

In a thrilling twist, oral nicotine pouches surged as on! captured a record 9.6 share points in Q4, making up a jaw-dropping 45.7% of this category! With shipment volume skyrocketing over 44% YoY to almost 44 million cans, on! is making its mark! Meanwhile, revenues from oral tobacco products shot up 2.7% YoY to $692 million, thanks to savvy pricing strategies!

Cigarette Sales CRASH! Whatโ€™s Going On?

But not all is rosy in Altria’s kingdom! The smokeable products segment is in decline, with revenues teetering at $5.26 billionโ€”suffering slightly due to plunging cigarette shipment volumes. Domestic cigarette shipments plummeted 8.8%, while Marlboro saw its retail share dip by 1 point to 41.3%. The illicit market and consumer pressures are taking their toll!

Whatโ€™s Next? Altria Looks Into The Future!

Eyes on the prizeโ€”Altria is projecting adjusted EPS for 2025 to rise between $5.22-$5.37! That’s a solid 2-5% growth from 2024! As they navigate these tumultuous waters, will Altria emerge victorious? Stay tuned as the drama unfolds!

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Source: USD @ Sat, 1 Feb.