Adobe doubles down on conversational AI, integrating Google models into apps

Adobe doubles down on conversational AI, integrating Google models into apps

Adobe AI is starting to feel like a new creative sidekick — one that listens when you type or speak. Curious how Adobe’s push for conversational assistants and its Google Cloud tie-up could change the way designers and brands create? Read on.

Agentic AI in Photoshop and Adobe Express: conversational assistants and productivity gains

Imagine having an intelligent helper right inside your creative apps. That’s what agentic AI and conversational assistants bring to Photoshop and Adobe Express. These tools understand what you want to do. You can type or even speak your ideas. Then, the AI helps make them real.

In Photoshop, this means faster editing. Features like Generative Fill let you add or remove objects with simple text commands. You can also create new images from scratch using just words. This saves a lot of time and effort for designers.

Adobe Express also gets a big boost. Its AI helps you quickly create social media posts or videos. It can suggest layouts, fonts, and even generate content ideas. This makes content creation much easier for everyone.

The main goal is to increase your productivity gains. These AI assistants simplify complex tasks. They open up new creative paths for users. You can focus more on your vision and less on tedious steps. It’s like having an expert guide you through your work.

This new way of working makes design more accessible. It helps both pros and beginners. You can achieve professional results faster than ever. This is a game-changer for creative workflows.

Google Cloud partnership, Vertex AI customization and Firefly Foundry for enterprise-scale content

Adobe is teaming up with Google Cloud. This partnership is a big step for AI in creative tools. Google Cloud provides powerful computing. This helps Adobe run complex AI models for its apps.

They are using Vertex AI from Google. Vertex AI is a platform for building and using AI. Adobe is customizing these AI models. This means the AI can be made perfect for creative work. Businesses can get AI tools that fit their exact needs.

This also brings us Firefly Foundry. Firefly Foundry is a special service for large companies. It lets businesses create a lot of content using AI. They can train Firefly with their own brand images. This makes sure all AI-generated content looks consistent.

It’s all about creating enterprise-scale content. Big companies need to make tons of images and designs. Firefly Foundry helps them do this fast and well. It ensures their brand identity stays strong across everything they create.

This teamwork helps Adobe offer even better Adobe AI features. It means more powerful and custom AI for everyone. It’s a smart way to boost creative work for businesses.

Fonte: Fortune.com

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