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FROM HOUSEPLANTS TO GARDEN DEMONS: ELIZA BLANK’S SPECTACULAR BUSINESS TRANSFORMATION!
Hold onto your gardening gloves, folks! Eliza Blank, the brain behind the chic plant-selling sensation The Sill, is flipping the script on her beloved brand! Once a pandemic darling for plant-obsessed millennials, Blank is taking her empire to a whole new level—outdoors, baby!
THE MILLENNIAL PLANT QUEENS ARE MOVING ON UP!
Turning green thumbs into gold, The Sill is ditching pricey downtown stores for spacious yards and sunlight! That’s right, while urban millennials are making the great escape to the countryside, The Sill is riding the wave to the massive $11 billion outdoor market. That’s nearly ten times what the houseplant market was!
TIME TO SAY GOODBYE TO CITY CHIC!
Gone are the days of just offering houseplants in trendy pots. Blank recently announced her exit as CEO, handing the reins to Adam Smith from Fast Growing Trees. They’re on a mission to meet the growing demands of their customer base, which is now jam-packed with house-dwelling millennials eager to dabble in gardens.
WELCOME TO THE GARDEN OF EDEN!
Half of their customers are between 25 and 44, and get this—58% live in houses! If you thought houseplants were just a fad, think again. Gardening is shaping up to be the USA’s hottest hobby, and millennials are hungry for guidance. Forget your smartphone; it’s time to dig into nature!
GARDENING 101: COMING SOON TO A WEBSITE NEAR YOU!
With big changes in store, the Sill promises a gardening revolution, starting at square one. “How do you dig a hole?” Smith exclaims. Can you believe that? They’re banking on blending education with stunning outdoor offerings—think olive trees and Meyer lemon trees perfect for patios, even in chilly climates!
NO TURNING BACK: BLANK HAS MADE IT CLEAR!
As Blank puts it, this isn’t just a business move; it’s a personal evolution. “You can’t have everything give you instant gratification,” she states, captivatingly citing how patience is key. The Sill is done with the rat race of physical retail and traditional funding—the future is digital!
TIME TO GROW UP, MILLENNIALS!
With the new direction, The Sill is shifting focus beyond mere houseplants. It’s about the thrill of nurturing and growing community roots. Gardening represents grounding in a world gone mad, and just like that, Eliza Blank is sowing the seeds for a greener, more connected future—one outdoor pot at a time!
Stay tuned: The Sill is no longer just for the indoors. The garden revolution is here, and it’s set to BLOOM!
photo credit: fortune.com
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