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Is Your Company Ready to Make a Difference? Meet Dift: The Revolutionary Platform Transforming Philanthropy!
In a world where consumers and employees are clamoring for companies to stand for something bigger, a thrilling new player has emerged on the scene—Dift! This French startup, formerly known as Captain Cause, is shaking up the way businesses engage with their clients and employees by fusing marketing and charity into an irresistible powerhouse of impact!
DIFT: The Game-Changer You Need to Know About!
Dift is on a mission to create connections between those who care and the causes that matter. Imagine a platform where your dreams of social and environmental giving come to life! With Dift, businesses can reward their clients and employees with donations that echo their values, bridging the chasm between profit and purpose.
Cofounder and CEO Georges Basdevant has a bold vision: "We want every person to discover local causes that resonate with them. Giving makes people happy!" And he’s not just dreaming—he’s charging full steam ahead!
Visionaries, It’s Time to Join the Revolution!
Basdevant’s passionate plea for Chief Marketing Officers to include their customers in impact initiatives is gaining traction. With cofounder Frédéric Mazzella, a powerhouse behind the success of BlaBlaCar, Dift is not just talk; it’s a whirlwind of action! By combining strategic insight with a heart of gold, this duo is set to navigate any storm that comes their way.
Crisis? No problem! “The expectation for businesses to mix profit with purpose is here to stay!” proclaims Mazzella, backed by a staggering 90% of consumers craving action from brands. And guess what? Major players like Accor, Carrefour, and Engie are already on board, proving that change is inevitable!
From Points to Purpose: Dift Delivers!
Dift’s ingenious model allows loyalty program members from Accor’s ALL to turn their points into meaningful donations—think providing clean water or offering job training for the unemployed! Since launching this breathtaking initiative, over €225,000 has already been raised!
“By weaving sustainability into our loyalty program,” says Accor’s Chief Loyalty Officer Mehdi Hemici, “we’re redefining travel and purpose!” A win-win that every brand should take note of!
Impact Equals Profit: The New Business Mantra!
Forget the notion that giving is a drain on resources; Dift is proving that philanthropy can be a goldmine! Mazzella articulates it perfectly: “Creating bonds through shared action is the future!” Companies are realizing there’s real business value in emotional marketing, and Dift is leading the charge!
Dift Takes Over the Financial Sector: Banks Making a Difference!
It doesn’t stop there—Dift is shattering expectations beyond hospitality and retail. They’ve recently partnered with BNP Paribas, and together, they’re launching an initiative that entices philanthropic engagement among both institutional and retail investors. Investment with a purpose? YES, PLEASE!
Join the Mission: Dift is Just Getting Started!
With over €10 million distributed so far and a light-speed growth trajectory, Dift is rewriting the rules of corporate engagement! And it’s all backed by major VC support, like a €3.5 million seed round led by OneRagtime.
So, are you ready to embrace the future? In the world of Dift, making a difference isn’t just a trend—it’s the new normal. Join the impact revolution today before you get left behind!
photo credit: fortune.com
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